Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.

We got rid of parallel ports, the serial bus, floppy drives, physical keyboards on phones - do you miss the physical keyboards on your phone?

There's a little bit of pain in every transition, but we can't let that stop us from making it. If we did, we'd never make any progress at all.

Sooner or later, the headphone jack is going away. There are just too many reasons aligned against it sticking around any longer.

That's the Apple I want - I want an Apple that's bold and taking risks and being aggressive.

The belief is more and more as we use iCloud services for documents and our photos and videos and music that perhaps the most price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load.

You increasingly are seeing more Macs than PCs.

It's a little counterintuitive to people, that doing what people don't expect ends up being what people do expect. But that is true of Mac.

From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services.

If you want a product that's thicker with a bigger battery, it's also heavier, more costly, takes longer to charge.